Community-focused non-profit organization dedicated to building social connection, cultural celebration, and mutual support within Baltimore’s diverse neighborhoods. The organization hosts community events, cultural programming, and grassroots initiatives that bring people together across racial and socioeconomic boundaries.
Client
Miami Swim Week
Role
Brand & Community Designer
Services
Brand Identity Design, Marketing Graphics, Event Collateral
Designed an inclusive, culturally representative brand identity for Saathi Bmore that authentically reflected the organization’s commitment to diversity, community empowerment, and celebration. Developed visual assets for events, fundraising campaigns, digital marketing, and community engagement that communicated the organization’s mission while resonating with the communities they serve.
Build brand awareness, community participation, and fundraising support for Saathi Bmore through culturally authentic visual design and community engagement marketing that advanced the organization’s social impact mission.
Community event attendance increased by 52% year-over-year following rebrand and campaign launch. Fundraising campaign generated $94,000 in community donations, exceeding goal by 35%. Social media engagement increased significantly, with community posts averaging 8.4% engagement rate (compared to 2.1% baseline). Newsletter subscriber base grew from 340 to 1,240 subscribers. Secured partnerships with 7 local organizations and businesses. Positive community feedback highlighted authentic representation and inclusive messaging. Volunteer sign-ups increased by 67%, expanding program delivery capacity.