Historic entertainment destination and premier horse racing venue that hosts world-class racing events and live entertainment throughout the year. The venue attracts thousands of racing enthusiasts, families, and music lovers seeking premium entertainment experiences in the heart of Maryland.
Client
Maryland Jockey Club
Role
Graphic Designer
Services
Digital Advertising
Print Collateral Design
Social Media Graphics
Designed a comprehensive promotional visual system for the venue’s summer concert series, blending the venue’s equestrian heritage with bold, contemporary event graphics. The design strategy unified digital and print channels to drive ticket sales and audience engagement across multiple demographics.
Drive ticket sales and brand awareness for the summer concert series by creating a distinctive visual identity that appealed to both existing racing patrons and new audiences, while maintaining consistency with the venue’s brand positioning.
Generated a 45% increase in social media engagement across Instagram and Facebook, reaching 125,000+ impressions. The campaign visuals were used across 8 digital and print touchpoints, resulting in 3,200 tickets sold during the summer series—a 32% lift from the previous year. Design assets received positive feedback from venue leadership and were repurposed for future events.