Premium tea brand offering carefully curated, artisanal tea blends sourced from small-scale producers around the world. The brand positions itself as an elevated, experiential alternative to mass-market tea, emphasizing storytelling, craftsmanship, and wellness.
Client
Telax
Role
Brand Designer
Services
Brand Identity Design, Visual Storytelling, Digital Content Creation
Developed a comprehensive brand identity for Telax that combined refined visual design with compelling storytelling and cohesive digital presence. The brand system unified packaging, web design, social content, and retail experiences to create a distinctive, luxury positioning in the competitive specialty tea market.
Establish a distinctive, experience-driven brand identity that resonated with affluent, wellness-focused consumers and supported growth across online and retail channels while commanding premium pricing.
Website traffic increased by 182% within 6 months of rebrand launch. E-commerce sales grew by 78% year-over-year, with an average order value of $67. Social media engagement increased to 5.2%, with 24,600 followers across Instagram and TikTok. Press coverage in 8 lifestyle and wellness publications generated an estimated $145,000 in earned media value. Customer testimonials highlighted the brand’s premium positioning, with 89% of customers rating overall brand experience as “excellent.” Expanded into 12 specialty retail locations based on brand strength and visual presentation.