shreyesh

SS

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Bank of America App

The current Bank of America app had usability and accessibility issues, making essential tasks frustrating. This redesign simplifies navigation, improves accessibility, and enhances personalization.

My Role

UI UX Design / User Research

TOOLS

Figma, Adobe Creative Suite

The solution

  • Simplify navigation—users should find what they need.
  • Improve accessibility—better contrast, larger buttons, voice-over support.
  • Enhance personalization—custom dashboards based on user behavior.
Before
After

Research & user insight

Competitive Analysis

App
Strengths
Weaknesses
Chase
Clean UI, smooth transfers
Limited personalization
Walls Fargo
Custom dashboards, better bill pay
Clunky navigation
BoA (Old)
Feature-rich but cluttered
Hard to navigate

UI Design & Key Features

Prototype & Interaction

Testing & Final Improvements

  • 80% of users found navigation easier.
  • 70% completed transfers 20% faster.
  • Positive feedback on the clean layout and quick actions.

Key Takeaways & Lessons

  • Simplicity Wins: Fewer steps = happier users.
  • Accessibility is a must: Improved contrast & touch targets.
  • Personalization drives engagement: Custom dashboards increase satisfaction.
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