Designing intuitive products and brands with clarity and purpose.
This project explores the redesign of the Bank of America mobile app to improve usability, accessibility, and personalization, making essential banking tasks faster and easier for users.
Role
Lead/Solo UI/UX Designer
Client
Bank of America
Duration
2 Months
My Ethos
My Design Approach
Cluttered interface
too much information overwhelmed users.
Too many steps
Brainstorm multiple solutions to find the most effective design direction.
Poor accessibility
weak contrast, small tap targets, limited support for screen readers.
Lack of personalization
the app felt generic, not tailored to individual needs.
The Goal
Create a simpler, more accessible, and more personalized experience.
Redesign the app to create a simpler, more accessible, and more personalized experience — helping users complete everyday tasks quickly and confidently.
The Goal
Understanding users and their pain points.
Competitive analysis and interviews showed users struggled with cluttered navigation and complex transfers. I created a persona — Sarah, 32, a small business owner — who needs fast money movement and simple account management.
Wireframes & Structure
Simplifying layout for speed and clarity.
The homepage was redesigned with a clean layout and a simplified navigation bar. Quick-access buttons were added so users could reach frequent actions in fewer taps.
Key Features
Making everyday banking easier.
- Quick Transfer button for faster money movement
- Minimalistic dashboard with a clear overview
- Dark mode for comfort and accessibility
- Personalized dashboard adapting to user behavior
Design System & Accessibility
Creating a cohesive and inclusive design.
The new design system refined Bank of America’s colors for stronger contrast, used modern accessible typography, and introduced larger touch-friendly buttons. Voice-over compatibility was added to improve accessibility for screen reader users.
Design System & Accessibility
Creating a cohesive and inclusive design.
The new design system refined Bank of America’s colors for stronger contrast, used modern accessible typography, and introduced larger touch-friendly buttons. Voice-over compatibility was added to improve accessibility for screen reader users.
Iterations
Refining based on feedback.
I added a persistent Quick Actions menu on the dashboard and increased text contrast for readability after testing.
Results
Faster, more intuitive, and accessible banking.
The redesign reduced friction in transfers and account management, created a cleaner user experience, and increased engagement with personalization features.