shreyesh

SS

Bank of America App Redesign

UI UX Design / User Research

8 Weeks

The current Bank of America app had usability and accessibility issues, making essential tasks frustrating. This redesign simplifies navigation, improves accessibility, and enhances personalization.

The solution

  • Simplify navigation—users should find what they need.
  • Improve accessibility—better contrast, larger buttons, voice-over support.
  • Enhance personalization—custom dashboards based on user behavior.
Before
After

Research & user insight

Competitive Analysis

App
Strengths
Weaknesses
Chase
Clean UI, smooth transfers
Limited personalization
Walls Fargo
Custom dashboards, better bill pay
Clunky navigation
BoA (Old)
Feature-rich but cluttered
Hard to navigate

UI Design & Key Features

Prototype & Interaction

Testing & Final Improvements

  • 80% of users found navigation easier.
  • 70% completed transfers 20% faster.
  • Positive feedback on the clean layout and quick actions.

Key Takeaways & Lessons

  • Simplicity Wins: Fewer steps = happier users.
  • Accessibility is a must: Improved contrast & touch targets.
  • Personalization drives engagement: Custom dashboards increase satisfaction.
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